“A website has three components: design, structure and content. But no-one visits a website for its design or structure, only for its content. Good design and good structure support content, but the content itself must be valuable.”
Why Websites Matter
In today’s era of school choice, the K12 profession has become a crowded field with public schools striving to differentiate themseves from private institutions, charter schools, and magnet programs. Not only are school districts competing for students, they’re competing to recruit and retain the best teachers—which is why they must market themselves in much the same way that most businesses do. Now, more than ever, schools must communicate effectively about their achievements, programs, student services, and extracurricular activities. Canyons District’s family of more than 60 websites are a living record of the District and its schools, and the anchor bbehind our brand and its communications efforts.
- Your website is the main way that people interact with you most of the time. For many people, your website is your school.
- Many people visit your website before they visit your campus or office, or before they email or phone you. First impressions count.
- Remember, it’s not about you. Your website does not exist for you to tell people things; it exists for people to find out things about you.